Monday, 5 May 2014

Spotlight on Comfort4Men Part 2

Comfort4Men are men's tights are made in Germany to the very highest standards. They are a high quality product specifically designed to provide an excellent fit and level of comfort for the male anatomy.



We recently published Part 1 of an exclusive interview with Angelika Weiss of Comfort4Men.

In the second part of this two-part feature, Angelika describes how the Comfort4Men brand has evolved, the most popular styles in their extensive range and the prospects for men's tights becoming more accepted and mainstream.

How has the Comfort4Men product range evolved? For example, there are tights with and without support.
We started selling our products in summer 2010 with only two products: the 70 denier and 140 denier support tights, both without a fly opening. Soon after we offered both styles with a the fly.
 


About a year later, we added tights without support for fashion and feel good reasons. We also listened to customer advice and then added men's underwear as well as a motorcycle base layer pant to our range.



Which products are currently your bestsellers?
Our bestsellers are: the 140 denier strong support tights, the 70 denier medium support tights, the 60 denier luxury tights and the 17 denier transparent (sheer) tights.

  


It seems that men's tights have always had a higher profile in Germany and Austria, with famous brands such as Falke and Wolford making men's tights (herenstrumpfhosen) in the past. Do you feel that tights for men have always been more accepted in Germany?
I can't really confirm whether this is the case. But I do believe that wearing beautiful and comfortable fashion is independent of gender anywhere in the world.

You are a German-based company. Are most of your sales within Germany or are you building up international sales?
50% of our sales are within Germany; the rest are worldwide. Overall we now sell to more than 40 countries. We are a Germany-based company and are bound by German law which means we have to mail orders with tracking. On the one hand this is very safe and convenient for our customers, but at the same time it is expensive although we do this without any extra charge.

Do you feel that tights (or pantyhose as they are called in the USA) for men are still are growing trend? What do you feel are the prospects of men's tights becoming more mainstream and accepted as a practical and fashion item?

In general, yes as societies are becoming more and more open-minded and modern men pay more attention to their body and health. This trend is long overdue isn't it?

Some men continue to buy tights that are designed and made for women. What do you feel are the advantages of tights that are made specifically for men?
We have developed a wide range of men's tights, specifically for the male anatomy and to meet the needs of men. Men's tights should be designed for men, particularly in the crotch area. The design needs to reflect the differences in anatomy between men and women.

Comfort4Men’s masculine design seems to be well-accepted by both men and women, and we are really pleased that more and more women are buying Comfort4Men products for their men.

It seems that most men's tights are sold via the Internet. Have you had any success in your products being sold in conventional stores?
Ordinary retail outlets couldn't possibly offer the extensive range of our products, which runs to hundreds of styles if all the colour, sizing, and fly options are taken into account. We believe it is forward-looking and convenient for our customers to order online.

What developments can we expect in the future at Comfort4Men? Are you planning to develop and market any new styles in the near future?
Yes, definitely! Hosiery For Men readers can be excited about what we are planning! To keep up to date with all developments at Comfort4Men readers can subscribe to our newsletter.

Thanks Angelika for speaking to us and providing more insight into the Comfort4Men brand. We look forward to featuring and reviewing the new styles that you are planning.

4 comments:

  1. I'm a pantyhose wearer ONLY. I feel wearing them is way long overdue. There is no discrace in wearing them even in shorts.

    ReplyDelete
  2. As tights and hold up wearer,there's no need to reinvent the wheel! For manufacturers: Just put labels -UNISEX,remove "ladies" and put tights,stockings,hold-ups,knee high,sheer socks in MENS department in the store.
    I'd never buy mens tights due to the price,ladies tights for good! (huuuuge variety of colour,texture,denier,etc.) compare to mens' ones

    ReplyDelete
  3. If you don't wear underwear, these are great. If you do, I can't see any real advantages to high end "regular" brands....

    ReplyDelete
  4. I own Activskin, Comfort4men, and Knittex. All are good quality tights. Activkin thermalfabric tights are very good. Comfort4men is very good. High quality product. Knittex has wide wiastband and high quality fabric with men sized brief and gusset. All are good. Depends on what you are looking for.

    ReplyDelete