Friday 17 April 2020

New Hēdoïne The Bold 60 Denier Seamless Opaque Tights: Interview With Hēdoïne Founder Anna Rauch

Yesterday we published news of the launch of the new Hēdoïne THE BOLD 60 Denier Opaque Tights.





To coincide with the launch we spoke to Hēdoïne founder and COO Anna Rauch.



Why did you decide to replace the Hedoine 50 Denier opaques? 


Product quality and is everything to us. We want every Hēdoïne to have an amazing, luxurious, can't-stop-raving-about-it experience every time they wear our tights. We had received some customer feedback that THE BOLD 50 wasn't always living up to expectations and so we made the decision to reassess the product. We went back into research, development and sampling... and more sampling... and even more sampling before we finally had a product that we felt was superior.

So what's different with THE BOLD 60 Denier?


Lots! THE BOLD 50 was sheer, THE BOLD 60 is opaque. It's also made in the UK and is more snag-resistant and durable.

We've also updated the waistband - a medium height that sits at 12cm. Something else we're excited about is the extremely low water usage - we're able to make The Bold 60's with 99.98% less water than the average pair of tights.



It's good to see that The Bold 60 Denier will be available in the XL/XXL size. Has that size proved popular since you made it available?


Yes, it has become popular. We are really happy that we were able to make the XL/XXL size available for this product immediately from launch.



Are we going to see more opaque styles from Hēdoïne in the future?


Watch this space ;)

During this crisis with Coronavirus can people still order from Hēdoïne?


Yes, they can. We still ship worldwide from our warehouse in the UK. Our fulfillment partners are taking health and hygiene precautions in line with the World Health Organization recommendations, as well as the UK government.

We're also still active on social media and have made the decision to continue to communicate with our Hēdoïnes via email. During these times we all need to stick together and keep in touch to keep our spirits high!

Great to talk to you Anna, as always. We hope Hosiery For Men readers will check out the new THE BOLD 60. We're looking forward to receiving our pair to wear and review.

2 comments:

  1. And yet again, no reference to men on their website neither in product descriptions nor anywhere else. Always "women need, women this, women that", what about men?! Sad.

    ReplyDelete