Sunday, 26 February 2012

Spotlight on ManStrumpor

I have featured a number of UK-based hosiery retailers at Hosiery For Men. It's quite a long list now and includes:

Eve's Legwear
Tights Please
UK Tights

Although these retailers generally sell tights made for women, they also cater for male customers by selling brands that provide a good fit for men (such as Falke and Wolford) or styles available in larger sizes. Some also sell tights specifically made for men, like the soon to be discontinued Gerbe brand.

I feel it's time to provide some coverage of those retailers that sell tights designed specifically for men. There are several prominent brands now, including Adrian, Activskin, Doyeah, ELA and TIM Legwear.

We will start with ManStrumpor, a retailer based in Sweden. Magnus, the owner of ManStrumpor, has kindly agreed to be interviewed by Hosiery For Men.

Can you tell Hosiery For Men readers a bit about ManStrumpor? 

ManStrumpor is a shop that is constantly evolving. My vision is to create a store that can provide everything from ordinary socks to tights for men.

Why did you set up an online business selling tights and other hosiery to men? 

It was the best way to reach out to as many people as possible and there was nobody else who did it here in Scandinavia.

Is the trend of men buying tights for themselves a well-established trend in Sweden and the rest of Scandinavia, or is it still developing? 

I am getting new customers all the time. It feels like it is becoming more and more common.

What do you feel are the advantages of tights that are made specifically for men? 

I do not think there is any real difference. Some tights made for men have a fly opening, but for my part, it does not matter. Some tights made for women can provide just as good a fit, but of course one must choose those that fit well and are not too low in the waist, for example.

One important difference is that men's tights are packaged differently. I think it's important to have a male image on the tights packaging.

Which styles of tights or brands are particularly popular with ManStrumpor customers?

We sell a wide variety of brands at ManStrumpor. In general, sheer tights are the most popular. However, in colder months, such as now, sales of thicker tights increase.

Our best sellers are currently tights made by Doyeah and Comfilon (Activskin).

What can we expect in the future at ManStrumpor? Are you planning to expand the range of brands you stock? 

The site is developing all the time. I'm soon going to be selling casual, self-designed socks.

Do you provide a service for customers outside Sweden? 

Yes, of course. I sell worldwide. Details of shipping to European countries and countries outside Europe can be found on the ManStrumpor site.

Magnus - many thanks for the interview and your time. I wish ManStrumpor further success and I hope Hosiery For Men readers will take a look at the shop.

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