Saturday, 13 December 2014

Spotlight on NAIGAI, Part 2

We recently brought Hosiery For Men readers news of the SmooFit Tights from Japan.

SmooFit tights are made by the Japanese hosiery manufacturer NAIGAI, under a subsidiary brand called N-platz.

We have already reviewed the SmooFit 80 denier men's tights, and will shortly publish a series of reviews covering the SmooFit range, as well as the men's WarmUP tights, that are also produced by NAIGAI.

Here is the second and final part of our exclusive interview with Tom Tamai of NAIGAI. You can still read Part 1.

Are SmooFit and WarmUP tights available in mainstream clothing stores in Japan?

We are aiming to expand and have our men's tights on sale in department stores.

The media in Japan has showed a great deal of interest in men’s tights / pantyhose. And as a result, our products have frequently appeared on TV, as well as attracting coverage online and in magazines.

So many men have been waiting for high quality, fashionable tights rather than momohiki, old-fashioned bulky men's underwear, that are Japanese-style long-johns.

How have your tights for men been selling in Japan? What kind of feedback have you had from customers so far?

Sales have been excellent. Last year we saw a 150% increase in sales. And we are expecting a similar increase over the current year.

We have many loyal customers. One of the requests that we are receiving from them is that we produce semi-sheer tights (30 denier).

To men thinking about trying tights, what would you say are the main benefits of wearing them?

Tights can provide men with a feeling of wellbeing, as well as giving energy and support to the legs.

What plans do you have for the future? Are you planning to develop further styles of men's tights? Are you aiming to make your men's tights more widely available outside Japan, for example in Europe or North America?

After the success we have had so far, many of our competitors in Japan are copying our idea.

As a pioneer of this type of male hosiery, we are planning to up-grade and improve our products, and also produce them in a wider variety in materials.

And of course, we are also planning to export these men's tights all over the world!

Thanks for speaking to Hosiery For Men Tom, and thank you also for all the samples you have provided. 

1 comment:

  1. I think this is a good start. But they should change the gusset, it is not necessary that you could open it. It should be the same as at ladies tights. They also could work on colors and matetials. E.G. I like bright colors and a fine ribbed structure from the hip to the toes without any interruption. Cotton and mixed with wool,not everybody likes synthetic materials like nylon.