Wednesday 29 November 2017

Introducing CARRA Hosiery

At Hosiery For Men we love to bring you news of new brands.

And today we are pleased to introduce CARRA Hosiery. We recently spoke to their CEO Christi Hairston, and are pleased to publish this feature.



Can you tell Hosiery For Men readers something about CARRA hosiery? When did the business start?


I have always had a fond passion for socks and hosiery since the tender age of 10 years old. Sara Blakey’s (the owner of SPANX) story inspired me into entrepreneurship. I started this journey in 2015 conducting hours of research, product testing, and enrolling in an accredited class that covered the basics of hosiery knitting, dyeing and the manufacturing process.



Two years later in late October 2017, the CARRA Hosiery online boutique opened for business - carrahosiery.com.

What is the meaning of the brand name CARRA?


CARRA is not an acronym; it’s the name of my late sister Carra Lavonne. The name came easily as she was a total fashionista. CARRA Hosiery serves as a legacy to her impeccable style and her work to empower women through fashion.

In a crowded hosiery market what is unique about the CARRA hosiery brand?


CARRA Hosiery is one of the few if not the only hosiery brand that feature a built-in panty in all its legwear. CARRA Hosiery legwear is made with a special run-resistant fabric to reduce ladders and an antimicrobial finish to banish bacteria. This finish will last for up to four washes and is both safe and environmentally friendly to ensure a hygienic lifestyle.

Through our Free the Panty campaign, we are encouraging women to go commando while wearing our hosiery. By losing a layer, we our giving hosiery lovers a product that is fashion forward, sophisticated and affordable. Our mission is to change the perception of hosiery and the stigma of going commando.





Can you tell us more about the current range of tights and pantyhose available at CARRA hosiery?


Our first collection “Chelsea” features three designs, Almost Opaque, See My Seam and Tuxedo Stripe.



The built-in panty is a French lace bikini design with a moisture wicking gusset. Currently all designs are available in sizes Small, Medium, and Large. The denier count is 16 which is a great balance between an opaque tight and a sheer stocking. CARRA’s legwear feels like a second skin from the waist to the reinforced toe. We are sold exclusively online at carrahosiery.com.



There is always quite a lot of media interest in the subject of tights for men. What are your thoughts about the greater visibility of men buying and wearing tights?


It appears that the hosiery for men community is one of the best kept secrets in the hosiery market that needs more visibility. I look at hosiery as a universal base layer and understand men’s perspective on the product. The interest from men has contributed significantly to my current business model. I would personally like to see the stigma of men wearing hosiery changed to be more socially acceptable in today’s society. 


To men thinking about trying tights, what would you say are the main benefits of wearing them?


COMFORT, COMFORT, and COMFORT! Men would certainly benefit from a CARRA Hosiery product as the built-in brief would give them a since of freedom combined with comfort.

What are you planning for the future at CARRA hosiery? 


For the immediate future, we are looking to add larger sizes and three more designs to the Chelsea collection. CARRA’s 2018 Fall Collection is already in the works with a plan to develop and non-gender specific line and expand to selling socks. Down the road, CARRA will be sold in boutiques around the world and select retail stores.

Thanks Christi! It's been great to speak to you. I hope readers of Hosiery For Men will check out CARRA Hosiery.

3 comments:

  1. Great interview..... 100% agree about "Free the Panty"..100% more comfort..Wonder when available to buy in the uk... Love to try a pair... Great idea Christi...

    ReplyDelete
  2. Greetings! We are currently sold online at carrahosiery.com and yes we ship to the UK! We are running a sale right now so don’t miss out. Happy shopping with us. :-)

    ReplyDelete
    Replies
    1. Thank you for your reply... But $15.00 shipping plus our 20% VAT on top makes items from the US quite expensive... I hope one day to try a pair of your stunning hosiery...

      Take Care

      Carl

      Delete