Monday, 10 December 2018

Just arrived from Wolford: Wolford Satin de Luxe Tights

Here's another newly-arrived product from Wolford.

It is one of their most iconic products: the Wolford Satin de Luxe Tights.

Many of you might already know that the secret of these tights lies in their satin sheen and legendary back seam.


  1. Not ending surprises from Wolford for men.
    This raises questions:
    1. Are the potential female buyers on a legwear/bodywear purchase strike and men shall compensate sales?
    2. A hint for men what his partner may like to see under the christmas tree?
    3. The attempt to make men to buy more legwear/bodywear for themselves?
    4. The products are considered unisex legwear/bodywear?

    I am curious to see what else is in the Wolford box.

  2. Thanks Anon. I am posting images and details of everything in the box. In a few days you will have seen all the items that were included. A really wonderful selection, and not just tights!

    I am not really in a position to answer all your questions properly but here goes anyway:

    1. haha, no I don't think there is a female consumer strike, but men are part of the sales that are made of course. A minority, but an important one.
    2. Yes, maybe. If these blog posts provide inspiration and ideas, then why not.
    3. Hopefully yes, and also for men to know what quality items there are available.
    4. This is also an important issue and suggests that legwear and body wear is for everyone.

    Keep checking the blog for updates on what is in the box.

  3. I added up all the sales to men on one hosiery retailer website for 2017 and it was 18.5% of total sales. Not trivial. Possibly the difference between profit and loss.

  4. Very useful comment Anonymous. I wonder how many retailers do this type of breakdown.