To learn more about the collection, we recently spoke to Caroline Wright, Product Manager at Pretty Polly.
Sustainability in hosiery production now seems to something that nearly all the top brands are investing in. When did this become a priority for Pretty Polly and why?
The environmental impact that the textile industry as a whole has on the environment is enormous. As consumers become more aware of this, they are looking to brands to become more sustainable. This has been a priority for Pretty Polly for some time now, but the solutions that will help with the problem have only relatively recently become available.
Can you tell us more about the particular processes and technologies you have invested in with the Eco-Wear range?
Some of the industry is using recycled yarns, but as there is as yet no commercially effective method of recycling the recycled, the product still ends up in landfill. Pretty Polly have, therefore, decided to use biodegradable polyamide in a range of hosiery and underwear called Eco-Wear. The technological development has been in the yarn which is a polyamide with a formulation of additives that enhances its biodegradability. These additives make it easier for the bacteria to access the microscopic structure of the fibres in the yarn to start the process of biodegrading. This happens when the garments are properly disposed of in landfill (not when you're wearing them!)
As well as the 'green' credentials of the Eco-Wear range, you are also stressing the comfort and softness of the products. What makes them so good to wear?
One of the advantages of the biodegradable yarn is that it is softer than the yarn that is commonly used in this type of underwear. The combination of this softness, and no seams in the underwear and leggings makes all the garments really comfortable to wear.
At Pretty Polly you are emphasising the "Everybody, Everyday, Everywhere" ethos of the Eco-Wear range. Are you aiming for a gender-free approach that includes men, who may also be interested in the Eco-Wear tights and leggings?
Our aim at Pretty Polly is for everybody to enjoy wearing our products every day and on any occasion, irrespective of gender. We already have many loyal male wearers, and we really hope they like the new Eco-Wear.
The new Eco-Wear range includes:
70 Denier Eco-Wear Opaque Tights
40 Denier Eco-Wear Opaque Tights
Seamfree Eco-Wear Leggings
Seamfree underwear
All Eco-Wear hosiery is available in Black only. Eco-Wear underwear is available in Black, Nude, and White.
Nice to get a male inclusive statement from PP. How times have changed.
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