Today we are going to introduce you to Threads, a Canadian hosiery retailer.
We recently spoke the the founder of Threads, Xenia Chen.
In Part One of our interview Xenia introduces us to Threads, what makes the brand unique and what styles of tights are currently available.
Threads is probably a new hosiery retail brand for most Hosiery For Men readers. Can you tell us more about it and why you started it.
I was working in a job where I was wearing hosiery almost every day, yet I struggled to find a brand that was both high quality AND affordable. I felt like I was either going to department stores and spend $40-50 on a pair that was comfortable and had a great fit or going to the drugstore and spending $10 on a pair that was friendlier on my wallet but not as good quality.
I felt like there was a gap missing and I started Threads to help patch that hole in the market. What we do is we streamline the traditional supply chain - so we go directly to our factory in Italy and sell online to customers.
We're able to cut out a lot of the traditional markups, such as the retail markup, distribution markup or branding markup. Our mission is to make and deliver the hosiery of our customers' dreams, all at a fraction of the going price.
In a crowded hosiery market, what’s unique about Threads?
We stand by our products 100% and truly have taken lots of time to develop each of our tights. For the initial launch of our sheer tights, we actually took feedback from 200 people to try to make the perfect sheer tights. We have all these little features that really add up to make a big difference - things like a longer leg length, reinforced shadow toe, contoured waistband, etc.
But on top of having a great product at a good value, I think our customers love the fact that we're a young modern brand that actually listens to customers' feedback and is keen to iterate and always be and do better. We're a very customer-centric and solutions-first company and we want to keep it that way going forward.
Can you tell us more about your tights? What styles are available and what features do they have?
Our tights are made in Italy. Our factory partners are family-run and have been in operation for almost 50 years. We currently have two styles right now - sheer (20 denier) and opaque (60 denier).
All our tights have our signature contoured control top, meaning it gives just the right amount of lift and support in the areas one wants most. Our tights have a longer leg length, made of double-covered yarn and our sheer tights have a reinforced shadow toe.
Our sheer tights come in four different colors - black, ivory, tan and caramel and our opaque tights come in black.
If you're a regular tights wearer, you can choose to subscribe to one of our plans, meaning we'll send you a shipment of tights once a month.
Stay tuned for Part Two of our interview with Xenia, where she will talk about Threads' male customers. the benefits of tights and plans for the future.
In a crowded hosiery market, what’s unique about Threads?
We stand by our products 100% and truly have taken lots of time to develop each of our tights. For the initial launch of our sheer tights, we actually took feedback from 200 people to try to make the perfect sheer tights. We have all these little features that really add up to make a big difference - things like a longer leg length, reinforced shadow toe, contoured waistband, etc.
But on top of having a great product at a good value, I think our customers love the fact that we're a young modern brand that actually listens to customers' feedback and is keen to iterate and always be and do better. We're a very customer-centric and solutions-first company and we want to keep it that way going forward.
Can you tell us more about your tights? What styles are available and what features do they have?
Our tights are made in Italy. Our factory partners are family-run and have been in operation for almost 50 years. We currently have two styles right now - sheer (20 denier) and opaque (60 denier).
All our tights have our signature contoured control top, meaning it gives just the right amount of lift and support in the areas one wants most. Our tights have a longer leg length, made of double-covered yarn and our sheer tights have a reinforced shadow toe.
Our sheer tights come in four different colors - black, ivory, tan and caramel and our opaque tights come in black.
If you're a regular tights wearer, you can choose to subscribe to one of our plans, meaning we'll send you a shipment of tights once a month.
Stay tuned for Part Two of our interview with Xenia, where she will talk about Threads' male customers. the benefits of tights and plans for the future.
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