Monday 23 March 2020

Introducing Hosiery Brand Threads (Part Two)

A few days ago we introduced you to Threads, a Canadian hosiery retailer.



We recently spoke the the founder of Threads, Xenia Chen and published the first part of our feature and interview with her.



In Part Two of our feature Xenia talks about male customers, the growing acceptability of men wearing tights and plans for the future at Threads.



You recently shared some feedback on Instagram from one of your male customers. Are men are growing part of your customer base? What kind of service can guys expect when buying tights from you?


Yes! Absolutely they are. We actually have a ton of male customers and they can expect the same level of service that we give to all of our customers. We also find that our male customer base is highly engaged. They respond to our weekly newsletters often and are really generous with providing feedback and giving their thoughts. We love talking to our community and it's personally one of my favorite parts of my job. 




There is always quite a lot of media interest in the subject of tights for men. What are your thoughts about the greater acceptability of men wearing tights?


Great question! Look, it's 2020 and I think if men want to wear tights because they feel good, they should feel comfortable and empowered to do so!

We're also a Canadian company so I think we're generally a bit more socially accepting up here. I don't think there should be any stigma surrounding it and I hope things continue to move in that direction.



To men thinking about trying tights, what would you say are the main benefits of wearing them?


We hear from our male customers that they wear it for warmth, comfort or compression. Of course there are many reasons outside of these but those seem to be the main ones.

What are you planning for the future at Threads?


We're hoping to launch new products, increase brand awareness and continue to build our community! When we do develop new products, we're very careful and we take our time to make sure we really get it right.

We'll never be the brand to release products every week or even every month.

We're actually currently working on developing sheer compression tights. One of the big pieces of feedback we've received is that a lot of customers wear our tights during the day at work, often in their office jobs where they don't get much movement in throughout the day. Compression tights work wonders on legs for circulation and blood flow.

We're only a year and a half old and I'm so excited about all our plans we have in the future.

Thanks for speaking to Hosiery For Men Xenia.

Do check out Threads. You can also find them on Facebook, Twitter and Instagram.

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