Wednesday 17 March 2021

Catching Up With Hēdoïne

It's always great to feature hosiery brand Hēdoïne at Hosiery For Men. We love their products, their inclusive ethos, their innovation and style.



We recently caught up with Hēdoïne founders Anna and Alex to catch up with what's been happening with the brand and to find out what's new.



We hope everyone at Hēdoïne is safe and well. What impact has the COVID-19 pandemic had on the business?

Like many businesses and individuals around the world, COVID-19 impacted us in all sorts of ways. The Hēdoïne team have now been working from home since March 2020 - over a year!! Border closures have caused delays in shipments at times and we’ve all had to get used to navigating very uncertain times. Luckily though, we are a digital business and so our Hēdoïnes have been able to access our website, shop and speak to our team without interruption. We have also focused on giving back however we can and in the past year we’ve raised funds for the World Health Organization, donated over 300 pairs of tights to Smart Works Charity and taken part in the 2.6 Challenge.

And what about Brexit? Has that impacted on retail to European customers?

The combination of the lockdowns across the UK and Europe, as well as Brexit has meant that shipping providers are experiencing extremely high volumes at the same time as new delivery restrictions are being imposed. Unfortunately, they are beyond anyone’s control at the moment and as a result, many orders from businesses all across the world have been delayed. At Hēdoïne, we have taken measures to guarantee quick delivery and are in the process of onboarding a second fulfilment center in Germany, which we are very excited about as it will mean that our EU customers will be able to get super-fast, uninterrupted delivery. The tights are already on the way there!


The Bold 100 Denier Seamless Opaque Tights

It’s great that Hēdoïne is a brand that is inclusive towards men who wear tights and other hosiery. Are you still managing to grow interest and sales to men?

We’ve always believed that Hēdoïne is an attitude, not a gender, not an age, and not an ethnicity. We love our diverse community of Hedoines and we’re so glad that our audience continues to grow to those that identify as women, men and those who prefer not to identify as either.


The Bold 40 Denier Seamless and Ladder-Resistant Tights

What Hēdoïne styles are men buying?

Our male customers seem to really love all of our styles. As with our women and non-binary customers, our male Hēdoïnes tend to adjust their tights with the seasons: 60 & 100 deniers for the winter, 40 deniers in early spring and autumn, and 20 deniers and nudes for the warmer months. Our expanded size range, including XL/XXL, has also been really well-received and we’re so grateful to be able to cater for different body shapes. Ultimately, we thrive on feedback and welcome any suggestions from our male customers on what they’d love to see from Hēdoïne.


The Nude 20 Denier Sheer, Seamless, and Ladder and Run Resistant Tights (Vivid Champagne shade)

What's next at Hēdoïne? Are there any new styles and products that we can expect to see soon?

We are working on a really exciting range of eco-friendly biodegradable tights which will soon launch across a number of deniers. We’re set to launch the first pair as soon as June - watch this space.

That sounds like a great development, and one that we will definitely cover here at Hosiery For Men.

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