Tuesday 7 September 2021

Hēdoïne Launch 'The Biodegradable' 30 Denier Tights

Today luxury legwear brand Hēdoïne launch their new The Biodegradable Tights.





To coincide with the launch of this new style, we spoke to co-founders of Hēdoïne Alex and Anna.

Can you tell Hosiery For Men readers about this new product from Hēdoïne?

Of course, we’re so excited about this one - it’s all about a *breakdown* ;) The Biodegradable is our first biodegradable product - but what makes it a world first is that we have also applied our (award-winning) ladder-resistant technology to these amazing tights!

Creating better tights that last longer (helping you to consume less) is a big part of our sustainability mission - which is why it was so important to us that we combine biodegradable yarns with our ladder-resistant technology. It was quite the journey, but we triumphed with a product we are proud of, and one we have wanted to do from the very beginning - a pair of 30 denier, biodegradable tights that are also ladder-resistant, seamless, super-soft and sag-free.



What makes these tights biodegradable?

They are crafted in Italy using the only polyamide yarn with enhanced biodegradability. This yarn means that The Biodegradable tights break down within 3-5 years - don't worry, they won’t break down on your legs, we promise!

To be more specific, which we like to be when it comes to sustainability, it’s the nylon content (which makes up 85% of the product) that can be completely decomposed by bacteria in an anaerobic state, i.e. in a landfill site, within 3-5 years. What remains is the Elastane (that last 15%). As 100% biodegradable yarn does not currently exist, for now, the small non-biodegradable Elastane component which is necessary to ensure our tights last longer follows standard waste management procedures..

You can find more information on https://hedoine.com/pages/biodegradable-tights-sustainable-fashion



What is Hēdoïne's commitment to sustainability?

Hēdoïne is committed to sustainable production and products - but also, to telling it like it is. We know fashion has a problem with textile waste, and we want to make sure that our products are the best they can be - so they are consumed less. That’s why we will continue crafting tights that champion quality craftsmanship and superior long-lasting materials while also looking to advances in technology (like biodegradable yarns) and community programs that close the loop (like our Recycling Project). We use recycled water and way less of it for our opaque collection - plus, all of our tights are Oeko-Tex certified so you can strut safely knowing there’s no toxic substances used in their making either.

The Hedoine Sustainability Agenda: https://www.hedoine.com/pages/sustainable-tights
The Hedoine Recycling Project: https://www.hedoine.com/pages/recycle-tights-here



What response have you had to the new Hēdoïne Recycling Project?

It’s very early stages, but we have had some incredible feedback from our community so far and will share some recycling stats in a few months. It is pretty exciting as we have wanted to do this project since day one. With 
Hēdoïne we want to set new standards in the legwear sector and help drive innovation to move as far away as possible from senseless throwaway culture through sustainable products and improvements along the entire supply chain - the recycling project is one part of this ongoing mission.



When are we going to see guys in a Hēdoïne photo shoot?

You’re absolutely going to see guys in one of our campaigns next year. Thank you for asking, you just got the scoop ;)

Thanks for speaking to Hosiery For Men! We are looking forward to trying out The Biodegradable.

The Biodegradable are available in three sizes:
  • XS/S
  • M/L
  • XL/XXL


The Biodegradable tights are completely seamless, and come with a high waisted (15cm/6in) shaping waistband with reinforced 40 denier toes.

They are priced at £30.00.

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