Tuesday, 1 October 2019

CARRA Hosiery Photo Shoot With Male Model

We were excited to see the results of a recent photoshoot, organised by CARRA Hosiery.




Seeing a new and upcoming hosiery brand organise a shoot that features a guy wearing their tights is encouraging and starts a trends that hopefully other brands will follow. 


Having men in hosiery photoshoots and featured in brand advertising and packing, was one of the key suggestions made Hosiery For Men readers made in our MEN BUYING TIGHTS survey.

We recently spoke with Christi Hairston CEO of CARRA Hosiery about the photo shoot, images from which are displayed in this blogpost.



Last month you put out a call for male hosiery models to take part in a photo shoot. What was the response?



The response was good! Lots of interest from male hosiery lovers overseas which is demographically challenging as I'm US-based but nevertheless positive. Responses came in from Australia, Switzerland, Florida, and Paris to name a few. It was literally three days before the shoot when I was able to confirm a local model - he was awesome! I must say it was the best shoot we have done to date. 

His name is Sir Hum [Phrey] Wellington and you can follow him at @phreyourmind on Instagram.





Why does a hosiery brand like CARRA consider it important to reach out to men who wear tights? 

CARRA is a young brand, woman-owned and operated so the freedom and direction of the company is solely mine. Through my research and conversations with hosiery lovers and forums like Hosiery for Men, it was important for me to show brand inclusiveness. It was equally important for me to educate myself on the topic. I conducted a survey a few months back and the one thing they stood out is the lack of marketing to men in hosiery. This was also included in the Hosiery for Men survey which was a wealth of information - thank you!! I took all of this information to heart as its a niche market that is loyal and men understand and appreciate quality.



How did you style the shoot with your male model? It seems you were aiming for a really natural, casual style showing how well tights can work in men's fashion. 

Yes that was my goal exactly! I wanted to show style, practicality and versatility. I picked a few pieces based on what I've seen some of my customers wear and the model's wardrobe played an important role as well. It was a lot of fun to pull the looks together which made for a seamless shoot. I used the styling in a way to send a message-wear your hosiery with confidence, wear your hosiery in style. 

































What feedback did you get from your model about wearing the CARRA Chaos tights

He loved the Chaos design and this was his first in CARRA Hosiery. He did not hesitate one bit with the creative direction of the shoot and pulled a few surprises out of his own. He chose Chaos as the fit was perfect for his body type and it complemented his style. We ran out of time before we could change to the other designs. The next shoot is already in the works!



You have used the images from the shoot across CARRA's social media channels. What has the reaction been? 

The reaction was very rewarding and positive!! The pictures really got the conversation started in the right direction. I received an overwhelming amount of comments, approvals, high fives and more!! I wasn't sure of the reaction but was willing to take the risk. I'm happy to say it was a milestone moment for CARRA. The idea of shooting a man in CARRA has been in the talks for over 6 months and I knew it had to be done right! I'm forever grateful for your platform and for men in hosiery across the globe! Your encouraging words and engagement on social media keeps me motivated. As Paul Duane would say - Stop asking for permission to be you. CARRA is the brand for all. 






































You can still read our introduction to CARRA hosiery and first interview with Christi Hairston.

And our review of CARRA Hosiery's 
Almost Opaque Tights is still available. 


13 comments:

  1. This is just awesome. Thanks

    ReplyDelete
  2. Superb,hope other european companies will follow.

    ReplyDelete
  3. Fantastic ! And Wolford to release a male line in 2020!! It's happening guys...

    ReplyDelete
    Replies
    1. Hi Anon. What information do you have on the Wolford male line?

      Delete
    2. You probably know a lot more than me ! :-) I've just been told their male collection would be released in 2020, without any other precision

      Delete
    3. I think it's rather opposite: Wolford has removed all comments that pantyhose is suitable for men as well fom their website.

      Delete
    4. Yes, I have checked and you are right. That's a real shame.

      Delete
  4. Super feature and encouraging remarks from Christi, very positive indeed. This is a brand worthy of support and hopefully others shall do likewise.

    Best
    George.

    ReplyDelete
  5. The last photo is just amazing. Men and women all wearing pantyhose together in public. That's what all male pantyhose lovers are dreaming of.

    ReplyDelete
  6. Great to see both sexes wearing.

    ReplyDelete
  7. Thats great news. I didnt think id see such progress in my lifetime. Well done.

    ReplyDelete
  8. All photos are really nice,especially last one.Lucky guy :)

    ReplyDelete
  9. I think she could almost do a Celtic tattoo design. Like these but as tights-
    http://www.brandsonsale.com/ca-008672.html

    ReplyDelete