Hosiery Brands Including Men In Marketing Imagery

In late 2018 this blog undertook a detailed survey of readers in a MEN BUYING TIGHTS survey. With more than 400 responses, the data gathered was extensive. Many hosiery brands welcomed the valuable insights it provided on a key segment of their customers.

One of the questions asked: WHAT CAN HOSIERY BRANDS DO BETTER TO CONNECT WITH MALE CUSTOMERS?

Two key suggestions emerged from the responses:

• Improving marketing towards male customers 
• Advertising and marketing imagery should show men wearing the tights product

Today on the blog we might allow ourselves a modest celebration because some brands are now actively embracing their male customers in ways that would have seemed impossible just a few years ago. And they are doing it in ways that are not tokenistic but aligned with their inclusive brand values.

Here are three brands that deserve applause, and our custom, for the efforts they are making.

Brown Skin Essentials

Brown Skin Essentials who aim to provide "the perfect nude for every skin tone", recently launched their new Sheer To Waist T-Band Tights for "men, women and everyone in between."

The Sheer To Waist have been designed to have a deeper brief from waistband to crotch to ensure they are the perfect unisex style.

The brand engaged a male model for the photoshoot for the new style and have been using the images extensively in their marketing campaign on social media.

On the blog you can read our feature on Brown Skin Essentials and interview with founder Kumutha Ramanathan.

We also recently covered the new Sheer To Waist Tights.

The Tights Club



The Tights Club recently launched a new range of recycled 50 Denier and 80 Denier tights.

You can read our recent interview with Leanne Goold, founder of The Tights Club. Leanne reached out to us at Hosiery For Men with news of the range as the brand are taking steps to be more inclusive towards men customers. One way they are doing this is to make sure that their new own brand sustainable tights are available in a much wider range of sizes.

As Leanne puts it: "I’m hoping to be able to deliver for more men now that our own range has launched!"

The new range is being promoted to men through The Tights Club's social media channels.



Here is one of the images and this is what The Tights Club say:

"Did you know that men wear tights too? In fact, in 2015 men bought 40% of all tights sold at the UK's largest online hosiery store (UK Tights)!

"Why? Often worn under trousers for reasons which are not too different to why women wear them - like warmth, comfort and support. And let's not forget they were originally men's clothing!"

You can read our review of The Tights Club 80 Denier Recycled Opaque Tights. Our review of the 50 Denier Recycled Tights is coming soon.

Threads Tights

Finally lets give it up for Threads Tights, a brand we have covered extensively at Hosiery For Men.



Threads have a large (and growing) community of male customers who love their Opaque Tights and Sheer Tights.

For lots of feedback on Threads tights from male customers check out the videos here and here.

If you have been following our recent posts and reviews you will be aware that Threads will soon be launching their new Threads tights for men.

Check out these recent images that Threads has shared on social media.

You can read our recent reviews of the Threads Opaque Tights and Threads Sheer Tights.

The blogger i love hosiery has also recently reviewed the Threads Opaques.

You can also read Part One and Part Two of our recent conversation with Xenia Chen, the founder of Threads. 

Let's see which other brands are now going to step up. We will certainly cover it here!